We approach Brand Strategy by defining the best possible strategic plan for developing a strong and relevant identity. The goal is to communicate the brand values and mission in a memorable way, increasing the brand awareness against competitors and major market players.
An excellent management of social media is an increasingly central aspect in today’s marketing activities. A well-structured editorial plan is essential to a consistent and coherent brand communication. Our social media managers develop tailor-made content strategies for Facebook, Instagram and LinkedIn.
“Design is more than just appearance and perception. Design is how it works”
The creativity and skills of our graphic designers and illustrators allow the development of every aspect of the visual identity. We develop a full range of corporate visuals, ranging from packaging to graphics, social content and offline creativity.
Our Web division is in charge of designing, developing and managing websites, apps, e-commerce and software. We devise UX and UI in order to create an attractive and impactful look&feel, as well as a user friendly and frictionless interface.
Public relations and press office activities boost the brand reputation. Whether it is a start-up or an established company, our press division expertly manages the network of contacts and relationships with the most important national and international stakeholders in the fields of Food & Beverage, hotellerie and luxury hospitality sectors.
We manage our clients’ digital PR in order to promote corporate assets through a network consisting of influencers, bloggers, VIPs, Celebrities and KOLs. The goal is to increase brand awareness and improve web reputation.
We conceive copywriting as the art of narrating through words a product or service from a storytelling perspective. We produce texts for social media, newsletters, blogs, press releases and websites, consistently in regards to positioning, target audience and brand tone of voice.
Our in-house digital advertising unit optimizes the reach of brand communication, directing it to a specific target audience potentially interested in getting in touch with the promoted product/service. We preside over multiple platforms in order to ensure maximization of media investment.
Photos and videos are central elements in a brand’s communication strategy. We create tailor-made shootings based on the occasion and needs of the various brands, synergistically capitalizing on the power of images and the impact of a video clip.
Events provide a unique opportunity to amplify a brand’s message in an engaging way. From location to catering, from guests to VIPs, from entertainment to gifts, we organize every operational aspect functional to an unforgettable event.
We develop personal branding strategies aimed at promoting food & beverage professionals. Website, social media strategy, press office… all the necessary tools for the enhancement of one’s story and experience.
Over the years we have learned to present ourselves as true partners to our clients, going beyond the standard services of a communications agency. We offer support in activities such as location scouting, market analysis, positioning, reporting and audits on the quality of hospitality services, training of dining and kitchen staff, and new business, fostering collaboration among all our stakeholders. A true integrated system serving the customer.